missional and attractional

This morning I had a meeting with my friend, and pastor of Paradox church, Craig. We discussed how outreaches in the church tend to be large events that aim at entertaining people and hoping that within that environment people would develop relationships with those who don't attend that particular church. We talked about how that approach may not be successful because people don't hear the main point or mission of the church.

For those of you who attend church, what do you think of the entertaining event approach? For those of you who don't attend church, why do you think the church has been unsuccessful in sharing its message- the gospel?